AdWords Make Changes Regarding Exact Match Keywords: Ranking Solutions Comments

Via: ReleaseWire

Updated 8:57 AM CDT, Tue, April 18,2017

Colne, England -- (ReleaseWire) -- 04/18/2017 -- It has now been revealed that in coming months Google AdWords is going to be expanding close variant matching with reordering and rewording for exact match Keywords. But what does this mean? Here's an example… If bidding on the keyword "dancing shoes" using the exact match keyword type, ads could still show for close variants such as "shoes for dancing" and more.

Google has stated that they believe this is something in which is going to highly benefit advertisers because it will free them up from having to create lists upon lists of keywords in which are basically the same. It is thought that when this change becomes in place the majority of advertisers will notice a rise in both clicks and conversions.

Part of this change is going to including the ignoring of function words such as "in" and "to", which Google believes to have no impact upon intent behind search queries. It is also going to enable ads to show when search engine users search for advertisers keywords in the wrong order, for example "Hotels New York" will also show for "New York Hotels".

A spokesperson from Ranking Solutions one of Google's Certified Partners was incredibly keen to comment saying, "With Google AdWords constantly evolving here at Ranking Solutions we always recommend for businesses to leave the set-up and management of their campaigns to the professionals such as ourselves. Granted this does come at a cost, however this cost is usually far made up for by the conversions in which our cleverly set-up campaigns can bring."

About Ranking Solutions
Ranking Solutions is a leading internet marketing agency offering SEO, Social Media and PPC management in Lancashire and further afield. Boasting over ten years in businesses this company holds a vast amount of knowledge and experience and is able to put together bespoke campaigns to enable companies within all industries and of all sizes to succeed online. If you would like further details regarding Ranking Solutions and to see how their services could be beneficial to you and your company we recommend taking a look at their website today.

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