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Recent Study Reveals: YouTube Remains the Leading Go-to Source of Valuable Video Content Despite Facebook's Move to Video-Sharing

Via: ReleaseWire

Updated 2:01 PM CST, Thu, March 05,2015

Seeing the capabilities of YouTube provide consumers around the world with video content that entertains, educate and informs effectively for many years is enough proof that YouTube is still the video go-to source that people can trust.

Davidson, NC -- (ReleaseWire) -- 03/05/2015 -- YouTube is one of the leading video-sharing website today that allows site users to upload, share and view videos that can be viewed worldwide. Most of the video contents found in YouTube are uploaded by individuals while big corporations like the CBS, the BBC, Vevo, and Hulu are in a partnership program with Youtube. The videos in this website are free to view and are usually supported by advertisement. Though YouTube has been dominating the World Wide Web ever since it was established by three former Paypal employees, there's still a reason why YouTube should not be too complacent with its success. And that's the emergence of Facebook as the new go-to native video uploads and sharing site.

For the first time, YouTube has finally met its match with Facebook, another social media website now crossing its boundaries from being a mere online community to a social media site that offers video uploading features. The latest strategy of Facebook today to acquire and retain consumer engagement is to allow users to post native videos that can be automatically played right in front of the user without clicking the button. In this strategy, Facebook aims to be the go-to video upload and sharing destination for users because they already have accumulated audience of friends and followers who will serve the needed views for certain video posted to hit traffic.

Web experts have seen how cunning Facebook has been for creating the social component first to build user engagement and the video component later which will surely be viewed by billions of Facebook users. But, marketers that uses YouTube as their platform for video marketing do not have to worry if their planning to buy YouTube views as a strategy to increase their website traffic, visibility to SERPs and receive video ratings since a recent study have revealed that YouTube is still Millenials' best buddy when it comes to videos.

Most of the consumers today prefer to watch videos on YouTube for a length of time with 62% since the digital content makes them 'feel good' about their selves than watching TV with 40%. The reason for the changes in consumer's perception to videos is that they find the video content in YouTube more entertaining, relatable and informative with 67% – which is the basic criteria of a video to make it go viral. Consumers today watch videos that could teach them things that they could apply to their daily activities, and YouTube is the right source to go to for its plethora of categories to choose from and myriads of video collections that is updated by members daily.

Seeing the capabilities of YouTube provide consumers around the world with video content that entertains, educate and informs effectively for many years is enough proof that YouTube is still the video go-to source that people can trust.

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