As marketers expand brand awareness through blog posts, the next content type that marketers should be focused on is creating a video for the brand with a goal in mind that the video will not only be produced to entertain, provide information and go viral, but also to help consumers solve their daily problems with the brand being promoted discreetly.
Atlanta, GA -- (ReleaseWire) -- 03/05/2015 -- With three months already rolled out this year, certainly, marketers are up and about in planning their content marketing strategies to promote their brand and build a connection with the consumers more efficiently. That most marketers will strictly follow any marketing trends they would come across in hopes to improve the brand's consumer engagement. However, integrating all of the ideas might not seem to be effective at once when the quality of the content is compromised by quantity just to combat the huge amount of digital noise, which is something marketers should avoid.
Content marketing is not all about publishing articles, blogs, and uploading videos just to create a digital noise to catch the attention of the consumers. A marketer might be overwhelmed with publishing several small contents and three blog posts a week, release an infographic a month and upload three videos a week just to guarantee that there'll be traffic and conversions, based on the advices of many so-called marketing experts. But the truth is, intensive publishing strategies are not always the best strategy for creating digital noise.
Focusing on the quality of the content over quantity is yet, the most effective strategy since these are most likely to produce traffic and social shares when published moderately, in a few number but longer content. Another thing that marketers should consider in their content marketing plans is the way how the content is transformed into different mediums. A very interesting strategy yet proven effective in dividing the content into meaningful blocks of information was done by a marketing software company that promotes their team's e-book.
Instead of focusing on one medium, the team transforms the content into infographic, white papers, video, guest blog post, SlideShare presentation, unique landing pages, outbound email campaigns and original pictures. All of this drives consumers back to the brand and could cater to varying attention span of the consumers which makes the online presence of the brand in every medium more visible in SERPs. And that's how digital noise is generated in an effective manner.
And as marketers expand brand awareness through blog posts, the next content type that marketers should be focused on is creating a video for the brand with a goal in mind that the video will not only be produced to entertain, provide information and go viral, but also to help consumers solve their daily problems with the brand being promoted discreetly. The efficiency of video in promoting brands was seen in 2013 as it generated an online global traffic of 66% and is expected to rise to 79% by 2018. With the kind of technology the world is having now, it's not impossible anymore to create a compelling and highly engaging video with smartphone cameras and video editing software.
Furthermore, making the content optimized with keywords intelligently and naturally used is an SEO effort that should be incorporated into content marketing plans because these are the essentials that will bring traffic and conversions in. And lastly, if marketers see it difficult to create digital noise in the World Wide Web despite the excellence and value of the content, considering paid media promotion as a content distributor is something worth investing. These programs are proven to help marketers fairly distribute the content though it comes in upfront cost. Yet, the good side of it is that it increases the exposure of the brand making it closer to the consumers.
In a nutshell, marketers do not have to go all-out with their marketing plans with intensive publishing and will be disappointed with the end result when there are versatile ways that could promote brands more effectively.
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